Dan Cox - Founder of Resist Power Performance

Dan Cox founded Resist Power Performance to bridge the gap between fitness and the trucking industry. With a background in both fitness and logistics, he saw firsthand the challenges drivers face in maintaining their health on the road. His mission? To make wellness accessible for truckers and their families, helping them stay strong wherever the road takes them.

Resist Power Performance stands as a movement—one that empowers drivers to take control of their well-being through smart, practical solutions designed for life on the go. Dan’s dedication to this hardworking community fuels every innovation, making fitness a realistic part of their daily lives.